<\/p>\n
How to customize an industrial plastic container?<\/strong><\/h2>\nWhen someone thinks about the customisation of a plastic container he thinks of the image of a special design, of a specific label or sleeve, of defined colors which are characteristics of a certain brand... and all these details will be considered in many sectors such as cosmetics or even food, but when talking about industrial packaging, to go further is a must.<\/p>\n
Customising an industrial packaging is more than a simple colour touch. An industrial packaging requires specific customisation elements that may last over time and be indelible because the product they contain, in most cases, might be highly toxic.<\/p>\n
At ALCION PACKAGING SOLUTIONS<\/a> we work side by side with \u00a0our customers to properly customise their plastic industrial packaging.<\/p>\nMany customers just choose corporate colors that<\/strong> are introduced in the manufacture of each family of products (bottle-closure).\u00a0 In our plant we can manufacture packaging and closures elements in any color that our client demands.<\/p>\nIt is import to highlight that screen printing<\/strong> has always been the best resource for packaging decoration. Screen printing allows to print on the bottle itself texts and images in many colors, and bring the opportunity to provide all the necessary information to the consumer in an indelible way. In our screen printing section we can offer high quality screen printing process to avoid subsequent labeling of the packaging.<\/p>\nThe latest trend is to incorporate engravings<\/strong> on the containers, their closures, and even on the induction sheets, in an attempt to make the packaging containers easily identifiable by the end user. This involves working with the customer on the design of their logo, their trademark or identifying elements that must be added at the time of specific manufacture of each product, regardless of the technology we are going to use: co-extrusion, extrusion or injection<\/p>\n <\/p>\n
Benefits of custom packaging<\/strong><\/h2>\nCustom plastic packaging is a dynamic way to promote <\/strong>a brand. It is important to include details such as the name, logo or slogan, with which the final consumer can easily identify a product.<\/p>\nIn addition, custom plastic packaging reduces the possibility that a brand's packaging will end up being used for purposes<\/strong> and products other than the originals.<\/p>\nBy customising plastic packaging, it is much easier to stand out among other competing <\/strong>\u00a0brands and show a consistent brand<\/strong> image through the product, especially in those sectors that make products addressed to B2C market through a consumer channel: cosmetics products, food products... Using a brand's shapes, colors, typography, and logos on custom plastic packaging is the best way to make it easier for users<\/strong> to quickly identify the product and stand out from others.<\/p>\nIn addition, the outer appearance of the packaging, its usefulness and its safety is what will transmit first impressions about a brand to a user. It is important to care about the appearance of the packaging to transmit safety.<\/p>\n
Custom plastic packaging, in addition, protects the product from copies or alterations better than standard <\/strong>packaging.<\/p>\n <\/p>\n
How to stand out <\/strong><\/h2>\nCustom plastic packaging is essential to stand out from competitors. When choosing a specific packaging design, it is important to comply with some features that attract the users\u2019 attention, even to adapt shapes or many other details that might be trending in the market.<\/p>\n
The packaging should be attractive and attract the customer's attention.<\/strong> It must be perfectly adapted to the characteristics of the product, keep all its<\/strong> properties and remain intact. It must show a clean, hygiene and above all<\/strong>, don\u2019t leak and be stagnant. A container that can be easily opened during transport and arrive opened, dirty or deteriorated to the end user, would not give a coorect image.<\/p>\nThe shape of the container also influences the safety of the container itself, the ease of handling or transporting and even the sensations it produces to users.<\/p>\n
Size also has great power when it comes to transmitting a good image, which influences manageability and usability. Its brimful capacity must be proportional to the amount of the product it contains.<\/p>\n
A container about to overflow gives the feeling of not adapted to the product, but if there is too much free space could give the feeling that part of the product has been lost or consumed, or it might even seem that the brand is trying to sell something misleading.<\/strong><\/p>\nIn the case of custom plastic packaging, the quality of the material is <\/strong>also important, as it is one of the details that is most associated with a brand. Using an unsused material, transmitting a sense of weakness, etc., could be highly harmful to the brand.<\/p>\nAs for the visual impact, <\/strong>the colors and typography used in texts and engravings must be according to the corporate image, so that it is easy to identify the product with the brand that has produced it.<\/p>\nAll of this is of particular importance in marketing strategies. C<\/strong>ustom plastic packaging and everything they transmit is a way to stand out and make consumers finally choose one product or the other.<\/p>\n60% of purchase decisions are taken directly at the shelf. Packaging that is true to the brand, that offers a good image can be decisive for a marketing strategy.<\/p>\n
In addition, 56% of users decide to purchase new products that they had not tried before after entering the store. This means that using custom plastic packaging as an \u201con-site advertising\u201d can be even more important and effective than any other advertising action, <\/strong>such as ads and expensive campaigns.<\/p>\nCustom plastic packaging can be said to play an important role not only in the marketing of products, but also in the publicity and advertising strategies of all brands. At <\/strong>\u00a0Alcion Packaging Solutions,<\/a> <\/u><\/strong>we know that designing and producing customised packaging adapted to the needs of each product, that projects the image of your brand as faithfully as possible, is the key to \u00a0reaching customers in a more direct and effective way.<\/strong><\/p>\n
Many customers just choose corporate colors that<\/strong> are introduced in the manufacture of each family of products (bottle-closure).\u00a0 In our plant we can manufacture packaging and closures elements in any color that our client demands.<\/p>\n It is import to highlight that screen printing<\/strong> has always been the best resource for packaging decoration. Screen printing allows to print on the bottle itself texts and images in many colors, and bring the opportunity to provide all the necessary information to the consumer in an indelible way. In our screen printing section we can offer high quality screen printing process to avoid subsequent labeling of the packaging.<\/p>\n The latest trend is to incorporate engravings<\/strong> on the containers, their closures, and even on the induction sheets, in an attempt to make the packaging containers easily identifiable by the end user. This involves working with the customer on the design of their logo, their trademark or identifying elements that must be added at the time of specific manufacture of each product, regardless of the technology we are going to use: co-extrusion, extrusion or injection<\/p>\n <\/p>\n Custom plastic packaging is a dynamic way to promote <\/strong>a brand. It is important to include details such as the name, logo or slogan, with which the final consumer can easily identify a product.<\/p>\n In addition, custom plastic packaging reduces the possibility that a brand's packaging will end up being used for purposes<\/strong> and products other than the originals.<\/p>\n By customising plastic packaging, it is much easier to stand out among other competing <\/strong>\u00a0brands and show a consistent brand<\/strong> image through the product, especially in those sectors that make products addressed to B2C market through a consumer channel: cosmetics products, food products... Using a brand's shapes, colors, typography, and logos on custom plastic packaging is the best way to make it easier for users<\/strong> to quickly identify the product and stand out from others.<\/p>\n In addition, the outer appearance of the packaging, its usefulness and its safety is what will transmit first impressions about a brand to a user. It is important to care about the appearance of the packaging to transmit safety.<\/p>\n Custom plastic packaging, in addition, protects the product from copies or alterations better than standard <\/strong>packaging.<\/p>\n <\/p>\n Custom plastic packaging is essential to stand out from competitors. When choosing a specific packaging design, it is important to comply with some features that attract the users\u2019 attention, even to adapt shapes or many other details that might be trending in the market.<\/p>\n The packaging should be attractive and attract the customer's attention.<\/strong> It must be perfectly adapted to the characteristics of the product, keep all its<\/strong> properties and remain intact. It must show a clean, hygiene and above all<\/strong>, don\u2019t leak and be stagnant. A container that can be easily opened during transport and arrive opened, dirty or deteriorated to the end user, would not give a coorect image.<\/p>\n The shape of the container also influences the safety of the container itself, the ease of handling or transporting and even the sensations it produces to users.<\/p>\n Size also has great power when it comes to transmitting a good image, which influences manageability and usability. Its brimful capacity must be proportional to the amount of the product it contains.<\/p>\n A container about to overflow gives the feeling of not adapted to the product, but if there is too much free space could give the feeling that part of the product has been lost or consumed, or it might even seem that the brand is trying to sell something misleading.<\/strong><\/p>\n In the case of custom plastic packaging, the quality of the material is <\/strong>also important, as it is one of the details that is most associated with a brand. Using an unsused material, transmitting a sense of weakness, etc., could be highly harmful to the brand.<\/p>\n As for the visual impact, <\/strong>the colors and typography used in texts and engravings must be according to the corporate image, so that it is easy to identify the product with the brand that has produced it.<\/p>\n All of this is of particular importance in marketing strategies. C<\/strong>ustom plastic packaging and everything they transmit is a way to stand out and make consumers finally choose one product or the other.<\/p>\n 60% of purchase decisions are taken directly at the shelf. Packaging that is true to the brand, that offers a good image can be decisive for a marketing strategy.<\/p>\n In addition, 56% of users decide to purchase new products that they had not tried before after entering the store. This means that using custom plastic packaging as an \u201con-site advertising\u201d can be even more important and effective than any other advertising action, <\/strong>such as ads and expensive campaigns.<\/p>\n Custom plastic packaging can be said to play an important role not only in the marketing of products, but also in the publicity and advertising strategies of all brands. At <\/strong>\u00a0Alcion Packaging Solutions,<\/a> <\/u><\/strong>we know that designing and producing customised packaging adapted to the needs of each product, that projects the image of your brand as faithfully as possible, is the key to \u00a0reaching customers in a more direct and effective way.<\/strong><\/p>\nBenefits of custom packaging<\/strong><\/h2>\n
How to stand out <\/strong><\/h2>\n
![\"customized](\"https:\/\/alcion.com\/wp-content\/uploads\/2020\/11\/CTA_ALCION_02_EN-1-1024x330.png\")
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