{"id":10217,"date":"2022-03-01T12:47:17","date_gmt":"2022-03-01T11:47:17","guid":{"rendered":"https:\/\/alcion.com\/?p=10217"},"modified":"2026-05-28T14:25:36","modified_gmt":"2026-05-28T12:25:36","slug":"sustainable-packaging","status":"publish","type":"post","link":"https:\/\/www.alcion.com\/en\/sustainable-packaging\/","title":{"rendered":"Keys and advances of sustainable plastic packaging"},"content":{"rendered":"\n

Currently, sustainable packaging<\/b><\/a> is no longer an option, it has become a strategic requirement for brands operating in the European market, seeking to reduce their environmental impact, to improve brand perception and respond to increasingly conscious consumers.<\/span><\/p>\n\n\n\n

With the implementation of the PPWR (EU Packaging and Packaging Waste Regulation companies must rethink their packaging strategies to ensure compliance, reduce environmental impact and meet growing customers expectations. Therefore, today, companies across industries are transforming their packaging strategies to adopt more sustainable plastic packaging solutions<\/b> <\/a>that combine compliance with functionality, recyclability and eco-efficient manufacturing processes. <\/span><\/p>\n\n\n\n

At <\/span>ALCION<\/b><\/a>, we support brands in developing innovative plastic packaging solutions aligned with PPWR principles, combining <\/span>ecodesign tips<\/span><\/a>, materials optimization, recyclability, logistics efficiency and regulatory compliance to reduce waste and improve product sustainability throughout the entire packaging lifecycle.<\/span><\/p>\n\n\n\n

    \n
  1. What is sustainable plastic packaging?<\/span><\/a><\/li>\n\n\n\n
  2. Why sustainable packaging is important for brands<\/span><\/a><\/li>\n\n\n\n
  3. Main requirements for sustainable packaging<\/span><\/a><\/li>\n\n\n\n
  4. What are the benefits of sustainable plastic packaging?<\/span><\/a><\/li>\n\n\n\n
  5. Sustainable plastic packaging trends in 2026<\/span><\/a><\/li>\n\n\n\n
  6. ALCION\u2019s commitment to sustainable packaging<\/span><\/a><\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    What is sustainable plastic packaging?<\/strong><\/h2>\n\n\n\n

    Attending the PPWR considerations, we may say that <\/span>sustainable packaging<\/b>can be defined by its ability to be fully recyclable from the design moment, to minimise material use without compromising performance,\u00a0 to incorporate <\/span>recyclable raw materials<\/b><\/a> (where applicable) according to standards and production processes that are aligned under a fundamental motto: the <\/span>protection of the environment and the reduction of environmental <\/b>pollution.<\/span><\/p>\n\n\n\n

    In a world with consumers increasingly aware of the care of the planet, brands have the challenge of maintaining the functionality of their products, reducing the environmental footprint to the maximum, and opting for <\/span>more sustainable packaging. <\/b><\/p>\n\n\n\n

    The <\/span>gaze of buyers is not only focused on the product they purchase, but also on the packaging that contains it<\/b> and this ends up acquiring an important part of responsibility in the consumer's purchase decision.  <\/span><\/p>\n\n\n\n

    The hyper-connected world in which we live has driven us to this new concern, because consumers want their favorite brands to opt for sustainable plastics and packaging in favor of the planet.<\/span><\/p>\n\n\n\n

    In this scenario,<\/span> ecodesign<\/b><\/a>, based on exclusively sustainable development and design strategies, has gained ground worldwide by promoting a new look at packaging in companies, based on reducing the impact at different stages of the life cycle of a package.<\/span><\/p>\n\n\n\n

    Besides, <\/span>government policies have also made their contribution to minimize the manufacture and widespread use of single-use plastics<\/b> and promote eco-packaging. The Spanish Law on Waste and Contaminated Soils, effective from 2022, implements green taxes on non-resusable plastic packaging.<\/span><\/p>\n\n\n\n

    Opting for ecological packaging has become the rule whose main target is to use materials that allow<\/span> them to be maintained for a long time without exhausting resources or causing irremediable damage to the environment<\/b>. <\/span><\/p>\n\n\n\n

    Today, companies can count on plastic containers made with recyclable raw materials<\/b>, that is, they can be recovered and reused, like HDPE containers.<\/a><\/span><\/b><\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n

    Recommended reading: Stackable plastic bottles: benefits, uses, and industrial applications<\/span><\/a><\/i><\/b><\/p>\n<\/blockquote>\n\n\n\n

    <\/div>\n\n\n\n

    Why sustainable packaging is important for brands<\/b><\/strong><\/h2>\n\n\n\n

    First of all, sustainable packaging is now a <\/span>key competitive and regulatory factor <\/b>\u00a0in Europe. Brands must adapt not only to consumer expectations but also to increasingly <\/span>strict legislation<\/span><\/a> to strengthen their market positioning and customer loyalty.<\/span><\/p>\n\n\n\n

    In fact, modern consumers expect brands to demonstrate a genuine commitment to <\/span>sustainability and environmental care<\/b>. Businesses that fail to adapt risk losing relevance in increasingly eco-conscious markets.<\/span><\/p>\n\n\n\n

    In addition to improving brand perception, sustainable packaging helps companies:<\/span><\/p>\n\n\n\n